On June 2, 1918, a patriotic advertisement bearing the slogan “Let’s Keep the Glow in Old Glory” appeared in a Temple, Texas newspaper. Published during the height of World War I, it encouraged Americans to support the war effort through bond purchases, conservation, and civic unity.
Such advertisements were common during the war, blending stirring imagery with calls to action. They reflected the government’s effort to mobilize not just soldiers, but entire communities behind the national cause.
In the anxious summer of 1918, when families prayed over empty chairs at dinner tables, images like this helped bind a nation together. The glowing flag symbolized not just patriotism, but the collective longing for peace, safety, and homecoming.
