Chevrolet was founded in Detroit, Michigan, on November 3, 1911. Its creation brought together Swiss-born racing driver and mechanic Louis Chevrolet (shown) and William C. Durant, the founder of General Motors who had lost control of that company in 1910. Working with other investors, they established an automobile business that combined Chevrolet’s technical experience and racing reputation with Durant’s business ambitions.
The partnership soon revealed competing visions. Chevrolet favored higher-priced, carefully engineered automobiles, while Durant sought a broader market through more affordable cars. Their differences eventually led Chevrolet to sell his interest, although the company continued to bear his name.
Durant subsequently used Chevrolet’s growing strength to regain control of General Motors. In May 1918, Chevrolet became part of GM—a significant step in the development of both companies.
